Portfolio | Case study
RON The Go Tours & Services – SEO Optimization Project
Client Overview:
RON The Go Tours & Services is a local car rental and tour provider based in Cebu, Philippines, offering services such as self-drive rentals, chauffeur-driven rides, and customized travel packages. Operating in a highly competitive tourism market, the brand needed to improve its online discoverability and convert website visits into bookings.
The objective of this SEO project was to increase organic visibility, drive qualified traffic, and ultimately boost customer inquiries and bookings through a targeted and data-driven SEO strategy.
Data Benchmarking
Before implementing the SEO strategy, I conducted a comprehensive benchmarking analysis to evaluate Ron the Go’s online presence against industry standards. I reviewed critical performance indicators such as domain authority, keyword rankings, organic traffic, bounce rate, and conversion metrics. This initial data provided a clear understanding of the website’s current position and highlighted key opportunities for growth in Cebu’s competitive tourism sector.
Keyword Research and Competitor Analysis
To boost Ron the Go’s search visibility, I conducted in-depth keyword research using Ubersuggest, focusing on high-volume, low-to-medium difficulty terms with strong local intent.
Top keywords included:
“Cebu car rental” – 5,400 searches/month, difficulty 24, CPC ₱24.38
“Cebu tours” – 2,400 searches/month, difficulty 47, CPC ₱43.23
“Budget car rental” – 1,000 searches/month, difficulty 32, CPC ₱64.84
These keywords were prioritized for their traffic potential and booking intent. I also analyzed competitors to uncover content gaps and local SEO opportunities. Insights from this phase shaped the content strategy, internal linking, and on-page optimization—ensuring every page reached the right audience.
Google Search Console Insights
To evaluate the impact of my SEO strategy, I tracked Ron the Go’s performance using Google Search Console over a 3-month period. During this time, the website generated 7,360 impressions, 118 clicks, and achieved a CTR of 1.6% with an average position of 37.2.
While the site was still gaining traction in rankings, the steady CTR growth indicated a strong alignment between optimized content and user intent. This was especially evident in April, following key content updates—demonstrating early signs of success and laying a solid foundation for future traffic growth and conversions.
Website Audit
A full technical and on-page SEO audit was conducted to identify issues affecting visibility and user experience. Key findings and actions included:
Title Tags, Meta Descriptions & H1s – Rewritten with optimized keywords using Screaming Frog
Duplicate Content & Low Word Count – Addressed with improved content and tools like Siteliner and Copyscape
Images – Optimized filenames, alt text, and converted large JPGs to WebP for performance gains
Missing Blog Section – Added new content to support long-tail keyword targeting
Technical Setup – Ensured proper indexing, no crawl errors, and configured XML sitemaps
Tools like Google Search Console, Screaming Frog, and browser extensions helped streamline the audit and fixes. These changes significantly improved the site’s health, speed, and search readiness.
Results & Impact
By implementing a targeted SEO strategy—including on-page, technical, and local optimizations—Ron the Go Tours & Services gained significant traction on Google. In just three months, the site generated 7,360 impressions and 118 organic clicks, signaling stronger keyword rankings and improved online visibility. These results led to increased customer engagement and booking inquiries, proving how effective SEO can elevate a local business in a competitive market.
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